Archive for June, 2014

Heed LEED for Better Bottom Lines

Written by admin on June 2, 2014

It can’t be denied that some companies “green wash,” meaning their sustainability efforts are more for public relations than for environmental reasons. I once worked for a company who claimed to be “going green,” but failed to recycle even one scrap of paper. So skepticism about “green” projects are understandable; however, since its inception in 2000, the LEED (Leadership in Energy & Environmental Design) program has proven to benefit both the environment and bottom lines, making it increasingly beneficial for buildings to become LEED certified.

LEED was developed by the U.S. Green Building Council (USGBC) to provide third-party verification of green buildings via four certification levels”Certified, Silver, Gold and Platinum”that correspond to the number of credits accrued in five design categories. Achieving any one of these certification levels gives a company green credentials that translate into good public relations. Additionally, the USGBC has noted that by reducing costs through saved energy and water, LEED certified buildings have been critical in saving companies and governments billions of dollars over the past several years. LEED certified buildings also contribute to a healthier bottom line by providing healthy indoor spaces for workers; this translates into increased productivity.

One building that recently achieved LEED Gold certification following an ambitious retrofit is one of the most recognized buildings in the world: the Empire State Building. According to Crain’s New York Business, the building saved 2.4 million in energy costs in 2011 and 2.3 million in 2012, beating projected savings by around 5 each year. The building’s new green credentials have also helped attract new commercial tenants who value the efforts made to make the building more environmentally friendly, which they trust will add to their bottom line. A good Site to find info is:

The results of the Empire State Building achieving LEED certification show that sound environmental policy is also good fiscal policy. With energy costs continuing to escalate and more companies looking to save money at every turn, retrofitting existing- or constructing new- buildings that are LEED certified is not only increasingly important, it’s pragmatic.

A building that achieves LEED certification provides a better work environment for employees , lower overall emissions into the environment, and considerably less energy costs; this is a case of going green that is certainly not green washing. Given that LEED certification is good for the environment, good for public relations, and good for the overall bottom line, it’s good business to take heed of LEED.

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